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Korean and Japanese cosmetics

4 Seasons Beauty online store is a place where we offer carefully selected Korean beauty brands. You will find here cosmetics manufacturers who stand out from the competition with a unique philosophy, innovative approach, social responsibility, in parallel taking care of the safety and high quality of cosmetics. Brands that we usually introduce in Poland are only available from us. We test all products personally, assessing not only their quality but also their aesthetics and environmental impact. We are very critical. We focus mainly on exclusive and luxurious cosmetics, cosmetics with a unique application. Korean cosmetics for both men and women. Welcome!

Korean cosmetics – why their popularity and success?

Korean cosmetics are gaining more and more fans every year. Isn’t this popularity an exaggeration? What is the difference between Asian cosmetics and European or American ones? Is this a passing trend? Is it worth paying attention to them and where did their popularity come from? We will try to answer these and other questions related to the phenomenon of Korean cosmetics.

Korea sets the trends

First of all, it is necessary to understand that Korean cosmetics are not a novelty. The Asian cosmetics market is developed to a great extent and is at the forefront of the world. For a long time, the beauty industry has been looking towards Korea and Japan looking for inspiration and innovation. Care products account for half of the cosmetics market in Korea and are projected to exceed $7.2 billion by the end of 2020. For comparison, the value of the Polish segment of care products is about $ 2.8 billion, according to Nielsen in a report prepared for Cosmetic News. So the beauty industry has been looking towards Asia for a long time, and the local market is very respected and there is no indication that this will change.

A book that set the trend.

In 2016, the first edition of Charlotte Cho’s book “The Secret of Korean Beauty” was published in Poland. The book gained popularity in a very short time, which can be said to have started a boom in Asian cosmetics. The book explains the differences between the Korean and European approaches to skin care. To put it simply, in Europe there is a tendency to cover up facial imperfections by applying makeup. In Korea, greater importance is attached to the prevention and elimination of skin imperfections through appropriate cosmetics. Such a comparison raised the rank of care, and Korean cosmetics present on the Polish market began to be treated as exclusive and luxurious. Polish women began to take care of their skin more consciously, reaching for cosmetics that have not been used so far, such as cleansing oils, ampoules, cheese or non-alcoholic toners. Naturally, it was a significant step towards the development of the range of Korean products on the Polish market and the introduction of new brands.

Is it worth it?

In a far-reaching analogy, skin care can be compared to taking care of your health. In both of these cases, prevention and regularity are very significant. Many skin problems can be solved by proper selection of care and specific cosmetics. Korean grooming is primarily routine and daily consistency. Its basis is skin cleansing, usually two-stage, where oil is used to cleanse the skin and a water-based cosmetic. This approach allows you to remove greasy impurities and thoroughly clean the pores, and this is just the beginning. However, we will describe the whole process in a separate article, because it is worth taking a closer look at it. Answering the question, Korean care solved many skin problems in various people such as acne, overproduction of sebum, discoloration and many others. So the conclusion is one, it is definitely worth trying and Korean cosmetics still have a lot to offer.

How do Asian cosmetics differ from European or American ones?

First of all, it is worth paying attention to consumer awareness. Analyzing the compositions and effects of individual components of cosmetics is a standard in Korea. This forces manufacturers to take care of the naturalness, safety and effectiveness of products. The cosmetics market in Korea is characterized by very high competition, which also translates into high quality of most products. Korea and Japan lead the way in the search for new innovative solutions and original ingredients, which also translates into the effectiveness of their cosmetics. All this means that among Asian cosmetics we can find brands that give similar or better results as luxury cosmetics of well-known brands, but at a more favorable price. The price-quality ratio is another argument in favor of cosmetics from this region of the world.

Exclusive Korean cosmetics in the 4 Seasons Beauty online store

By creating the 4 Seasons Beauty online store, we wanted to create a place where you can buy luxurious Korean and Japanese cosmetics distinguished by quality, interesting philosophy, application and a very good quality to price ratio. We have tested the products we choose on our own skin, seeing the positive effects of their action. These are unique and effective cosmetics that can be easily compared with popular brands of exclusive and luxury cosmetics available on the European market. We hope and believe that both women and men will find in our store products that will solve their skin problems and improve the comfort of life, while providing a bit of luxury.

Korean care in 10 steps

Skin Care

Products used in Korean care

Products