kbeauty

kbeauty – is a term referring to the world-famous Korean care. It is based on care for the skin of the face and accompanying care rituals. South Korea is one of the leading countries in terms of the development of the cosmetics industry and paying great attention to maintaining the proper condition of the facial skin. Taking care of maintaining a flawless appearance of the complexion is part of the culture of this country. Korean cosmetics are also becoming more and more popular in Western countries. Ten-stage Korean care has become a trend that practically every European woman has encountered at least once. Its basis is a meticulous, two-stage cleansing of the face skin thanks to the use of oil for washing it, and then a water-based cleansing preparation (for example, gel or foam). An important element of Korean care in 10 steps is also moisturizing, which Korean women devote a lot of attention to. The term Kbeauty can be personified with a well-cleansed, hydrated, and thus immaculately smooth, beautiful and radiant complexion. To maintain its proper hydration, Korean women use not only face creams known in Europe, but also ampoules, serums or concentrates containing a concentrated portion of active substances. Korean care is complemented by such activities as: exfoliating the epidermis with peeling, toning the skin, applying a mask on the face and applying creams with a UV filter.

The kbeauty trend is increasingly found outside asia. Currently, in almost every country, we can choose from a wide range of Korean products for daily care of the skin of the face. Their task is not only to properly cleanse and moisturize our epidermis, but also to provide it with regeneration, nutrition or protection against external factors. Korean care is recognized all over the world mainly due to the high effectiveness and the use of carefully selected and good quality ingredients

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