Korean cosmetics from year to year are gaining more and more fans and fans. Isn’t this popularity an exaggeration? What is the difference between Asian cosmetics and European or American cosmetics? Is this a transient trend? Is it worth paying attention to them and where did their popularity come from? We will try to answer these and other questions related to the phenomenon of Korean cosmetics. This Korea sets the trends First, it is necessary to understand that Korean cosmetics are not new. The Asian cosmetics market is developed to a huge extent and is at the forefront of the world. For a long time, the beauty industry has been looking towards Korea and Japan looking for inspiration and innovation. Care products account for half of the cosmetics market in Korea and are projected to exceed $7.2 billion by the end of 2020. By comparison, the value of the Polish segment of care products is about 2.8 billion dollars according to Nielsen in a report prepared for „Wiadomości Kosmetyczne”. So the beauty industry has been looking towards Asia for a long time, and the market there is very respected, and there is no indication that this is going to change.
The book that set the trend
In 2016, the first edition of Charlotte Cho’s book ” The Little Book of Skin Care: Korean Beauty Secrets for Healthy, Glowing Skin ” was published in Poland. The book gained popularity in a very short time, which can be said to have ushered in a boom in Asian cosmetics. The book explains the differences between korean and European approach to skin care. In a big way, there is a tendency in Europe to cover up facial imperfections by applying make-up. In Korea, more attention is paid to preventing and eliminating skin imperfections through appropriate cosmetics. Such a comparison has increased the importance of care, and Korean cosmetics present on the Polish market began to be treated as exclusive and luxurious. Polish women began to take more care of their complexion, reach for cosmetics that have not yet been used such as cleansing oils, ampoules, cheese, or non-alcoholic toners. Naturally, this was a significant step towards the development of the Korean product range on the Polish market and the introduction of new brabds.
Is it worth it?
In far-reaching analogy, skin care can be compared to taking care of your health. In both cases, prevention and regularity are very important. Many skin problems can be solved by choosing the right care and specific cosmetics. Korean care is primarily routine and daily consistency. It is based on skin cleansing, usually two-step, where skin cleansing oil and water-based cosmetics are used. This approach allows you to remove fatty impurities and thoroughly clean the pores, and this is just the beginning. However, we will describe the whole process in a separate article, because it is worth taking a closer look at it.
Answering the question Korean care solved many skin problems in different people such as acne, overproduction of sebum, discoloration and many others. The conclusion is therefore one, definitely worth a try and Korean cosmetics still have a lot to offer.
How are Asian cosmetics different from European or American?
First of all, it is worth paying attention to consumer awareness. Analyzing the compositions and effects of individual ingredients of cosmetics is the standard in Korea. This forces manufacturers to take care of the naturalness, safety and effectiveness of products. The cosmetic market in Korea is characterized by very high competition, which also translates into high quality of most products. Korea leads the way in the search for new innovative solutions and original ingredients, which also translates into the effectiveness of their cosmetics. All this makes it possible to find brands among Korean cosmetics that give similar or better effects as luxury cosmetics of famous brands, but at a more favorable price. Price-quality ratio is another argument in favor of cosmetics from this area of the world.
By creating an online store 4 Seasons Beauty, we wanted to create a place where you would buy luxury Korean cosmetics with quality, interesting philosophy, application and a very good value for money. The products we choose have tested on our own skin seeing the positive effects of their action. These are unique and effective cosmetics that can be easily compared with popular brands of exclusive and luxury cosmetics available on the European market. We hope and believe that both men and women will find products in our store that will solve their skin problems and improve the comfort of life, while providing a touch of luxury.