Hayejin - Vegan Korean Skincare Inspired by Nature

Hayejin is a Korean skincare brand that blends the power of nature with innovative formulation technologies. At the heart of its philosophy lies harmony between traditional plant extracts and modern scientific advancements that enhance the efficacy and safety of active ingredients.

The brand employs advanced systems such as RiceFila™, a technology based on fermented rice oil and extract that deeply hydrates and strengthens the skin barrier. Derma-Clera™ is a plant-based complex that soothes, restores, and balances sensitive skin, while CICA-Full features a high concentration of centella asiatica extract, known for its calming and reparative properties.

All Hayejin products are vegan, gentle on the skin and the environment, and developed in accordance with ethical beauty principles. The brand is also committed to sustainability, designing eco-friendly, recyclable packaging to minimize its environmental footprint.

Hayejin has gained recognition in Korea for combining gentleness and effectiveness,  helping the skin regain its natural glow and balance. Its products consistently achieve high rankings on Glowpick and Hwahae, where they are reviewed directly by consumers, confirming both their efficacy and reliability.

The Blessing of Sprout line draws inspiration from the energy of growth and renewal. Sprouts and lotus extract, rich in vitamins, amino acids, and antioxidants, help restore the skin’s natural vitality. At the sprouting stage, plants concentrate their highest levels of nutrients  which is why Hayejin uses extracts derived from sprouts, providing the skin with intensely active botanical ingredients.

Products such as Blessing of Sprout Enriched Serum, Vitality Cream, and CICA-Full System Ampoule are designed to hydrate, soothe, and improve elasticity. Their hypoallergenic, vegan formulas make them suitable even for sensitive skin, restoring a fresh, healthy appearance.

RiceFila™ is Hayejin’s proprietary moisturizing technology. It combines low-temperature fermented rice bran oil, rice extract, and a plant-derived peptide inspired by filaggrin, a natural protein essential for maintaining the skin barrier.

The RiceFila™ line focuses on strengthening the skin’s structure and supporting its natural defense mechanisms. It delivers long-lasting hydration and smoothness, leaving the complexion soft, supple, and radiant without heaviness. These exceptionally gentle formulas are suitable for sensitive or rosacea-prone skin, providing comfort and deep nourishment.

Hayejin continues to gain popularity for its combination of quality, affordability, and effectiveness. The products stand out through elegant packaging, pleasant textures, and a modern approach to plant-based skincare.

It’s an ideal brand for online stores, beauty salons, and retailers seeking Korean cosmetics with high consumer value and strong sales potential. Partnering with 4 Seasons Beauty ensures access to a verified product range, marketing support, and advantageous business terms.